IKEA is making 50% of its restaurant food plant-based
IKEA has announced that 50 percent of the main meals served at its restaurants will be plant-based by 2025. By adding more options to the menu in IKEA restaurants that are both more nutritious and delicious, IKEA hopes to inspire more healthy and sustainable choices.
In addition to offering more vegan options by 2025, 80% of main meals offered in the restaurants to be non-red meat, 80% of all packaged food offered to be plant-based and 80% of all main meals offered in the restaurants to fulfil the IKEA Balanced Meal norm* for healthier food.
The Swedish furniture giant announced that in 2019, over 680 million IKEA customers experienced the IKEA food offer in the restaurants, bistros and the Swedish Food Markets. As a global business, IKEA feels that it has a big responsibility – and opportunity – to make a positive difference and inspire a more healthy and sustainable living.
“IKEA wants to make healthy and sustainable choices, the most desirable option, by for example demonstrating that plant-based food can be really delicious. Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life” says Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group.
The traditional meatball will stay on the menu. But In the last couple of years, IKEA has set out to develop more delicious and affordable plant-based options and to challenge the meat icons, with examples including the veggie ball and the veggie hot dog.
“A truly sustainable food system must be based on delicious, nutritious and responsibly produced food.
IKEA is taking a full value chain approach to contributing to sustainable food systems, from responsible sourcing of materials, reducing food waste along the value chain, circular and more sustainable packaging and using the IKEA reach to make healthy and sustainable food options available to as many people as possible.”, says Peter van der Poel, Managing Director for IKEA of Sweden and Manager IKEA Range & Supply.
*Healthier according to the IKEA Balanced Meal Norm: a science-based nutrition assessment framework created by IKEA and used in product development to improve the nutritional quality of meals and snacks in IKEA Food. The Balanced Meal Norm means that meals meet requirements IKEA has set to manage the content of calories (kcal), saturated fats, sugars, salt and fiber in the meal. These are key nutrients to target to help children as well as adults to eat and live healthier. The IKEA Balanced Meal Norm supports IKEA in developing meals that have a balance in the content of these nutrients.
*Healthier according to the IKEA Balanced Meal Norm: a science-based nutrition assessment framework created by IKEA and used in product development to improve the nutritional quality of meals and snacks in IKEA Food.
